GRAPHIC DESIGNER

GRAPHIC DESIGNER —

11

Emotional Design

This was a research project conducted between 2023 and 2024. Titled, “Design Influences Emotions”, this project included a poster series, a survey, a zine, as well as a conclusions booklet.

This project was presented at the Utah State University Research Symposium at the end of the semester.

+Research

+Editorial Layout

+Poster Design

This was a zine I created to showcase all of the research I found. This research included some studies done by scientists as to how the brain reacts when shown a design. I also included a few articles as to how to target your design to activate certain behavioural responses.

To test on how effective design and color theory truly are, I set up a qualtrics survey. I surveyed 30 people on how certain brands, colors and images made them feel. I displayed this data in an infographic booklet.